The Post Office has been an integral part of our lives for centuries. It has provided a service that has allowed us to be able to communicate with each other for aeons. The Post Office has had to evolve as technology brought new ways for people to communicate. Since we don't use long letter and need stamps, the post office's business has had to shift to reflect the times we live in. In this guide, we will go through a bit of history on how the post office got into broadband, and then we will look at their offers, the target customer and review how their service compares to what is out there for everyone.
The current Post Office Broadband was created by Post Office Ltd, the same company people in the UK knew as the place to buy stamps and send letters. The parent company itself was formed in 1688 when the government decided to dissolve the General Post Office. The primary role of the post office, in the beginning, was to receive, sort and deliver mail. It had been doing that in the UK since 1660. The post office became involved in telecommunication when the Telegraph Act was passed in 1868 allowing the Postmaster-General to acquire privately owned telegraph companies. Ten years later it had obtained licenses to all telephone networks.
The post office has diversified its offerings over the last century, but the internet was a real game changed. In keeping with its purview of being a communications service provider, the Post Office's migration into broadband was inevitable. The Post Office Broadband services came into being in 2007, and since then it has been improving, growing and holding its own in this fiercely competitive industry.
In the beginning, the Post Office Broadband struggled to compete with brands that had the new technology to push boundaries. Their broadband packages weren't always great value for money, and they seemed to have more the connection problems than other providers. They realised that in order to get into the race and stay relevant, they needed to partner with a company that was already into broadband that they partnered with BT broadband.
However, the partnership was not without its share of problems. People complained about slow connections and packages that had usage caps. In 2013, Post Office Broadband partnered with TalkTalk in a move that would have the provider move away from fixed line ASDL and offer speeds that were over 8mb, which is what the Post Office network was giving its customers.
Before we can talk about the ideal customer, we need to highlight the fact that the Post Office Broadband's infrastructure is old. It does not offer fibre optic broadband, and it is still slower than most broadband. To completely overhaul their system would cost millions.
The infrastructure is the biggest problem, it affects the quality of the service which is not helpful to a company looking to expand its customer base.
The Post Office is a brand that most people feel they can trust. They may rely on the post office for more than posting letters but banking and telephony. These are the Post Office's customers. Post Office Broadband Deals The totally unlimited broadband package The Post Office does not have fibre broadband. They only offer one package. They offer an ASDL2+ line with a speed of 17mbps. The package includes downloads at speeds that go up to 17mbps depending on the area you live in. This package also comes with a home phone, free weekend calls, as we'll as 1571 voicemails.
This is is a cheap deal that has package features that a lot of providers can't match. Customers also get free access to the Post Office SafeGuard online tool that blocks harmful material online. This is great for blocking out inappropriate material for kids and manage safe internet access for everyone.
While there is a lot to love about the Post Office broadband there are a few things people won't like.
1. While the unlimited package is great, users are held to a fair usage policy. You might be able to download as much as you like, but your internet might get slower if the network detects that you are downloading or uploading a lot of data within a short space of time.
2. The Post Office makes vague statements when it comes to upload and downloads speeds. Most providers readily disclose their speeds. The Post Office doesn't.
The Post Office may not be the most advanced broadband service, but it does offer the cheapest broadband package on the market.